Australian’s have become more interested in where and how their food is actually produced and processed. Now there is a unique roadshow, bringing farm production and the red meat supply chain, direct to students.
The “Paddock to Plate” concept has emerged all over the nation over the last several years. Through education, the “Paddock to Plate” movement places an emphasis on the quality and sustainability of Australian grown food products.
The way we engage with food has changed. Customers want to know where their food has been grown and how it has been produced right along the supply chain. As a farmer, it is rewarding to see that people not only care about the food that they buy… but they care about the growers and farmers. We are fortunate as Australians, to have access to high-quality, clean, safe and nutritious food. Australian farmers produce 93% of Australia’s daily domestic food supply, making us the 6th most food secure nation.
Australian Good Meat is an online platform created by Meat & Livestock Australia (MLA) on behalf of the red meat and livestock industry. It provides information about the production of cattle, sheep and goats, with a primary focus on animal welfare, health, nutrition and protecting the environment. Good Meat allows producers to demonstrate their commitment to red meat production and their high-quality produce as an important part of a healthy balanced diet.
Last month was the start of the launch of the Think Digital School Tour… the Australian Lamb Paddock to Plate roadshow, heading off on a 3-month journey to educate school students across our nation. It uses engaging 360-degree 3-dimensional virtual reality technology, allowing students to experience real farming tasks and understand the supply chain. It is a unique opportunity to put on a virtual reality headset and experience lamb production from the comfort of their truly unique coach.
It shows how Australia produces the world’s most sought-after Lamb, from the farmer through to the consumer. The unique experience takes participants into the world of Australian sheep farming, transportation, processing and the end markets, such as butchers and restaurants. This really is a great concept making it very relevant to food production today.
This is similar to the Australian Beef Paddock to Plate story that was launched in 2017 at EKKA Brisbane (Royal Queensland Show) and then showcased throughout 2018. This roadshow focused on telling the story of Australian beef production using the same engaging virtual reality resources. It allows students an experience that would normally be restricted due to occupational work health and safety standards on the farm and in processing establishments.
The “Paddock to Plate” platform engages people at a grass-roots level… consumers and producers. New ventures are promoting sustainable agriculture and have allowed for Australian foods to be showcased across our many regions. This technology is opening up the farm gate for consumers to see first hand the importance of producing such high-quality food for our nation.
Take care, Karen.
Video Credit: YouTube / Meat & Livestock Australia (MLA) / Australian Good Meat.
“Technology will not replace great teachers
but technology in the hands of great teachers
can be transformational.”
~ George Couros