Rural Reflections #23

The light has been flickering as I have been juggling life, businesses and my own personal growth.  I have been neglecting to share my photos with you as part of my weekly feature Rural Reflections.  Guilty I am, but I am back with so much to share.  Thank you for waiting for me.

My passion to be more, and to do more, has led me to a new business and new skills to excel with.  My underlying desire for sustaining the agricultural industry still exists beneath it all, but my passion to expand and inspire people every day has become the driver in my life.  And I am loving life right now.

Remember back, only a year ago, I was suffering from depression and feeling sorry for myself.  Angry that I had to experience such heart-wrenching feelings and loss of all basic motivation in life.  Depression and anxiety had overwhelmed me… I had no idea what was going to happen and where life was guiding me.

So many of us, unfortunately, do go through these depressive numbing cycles and anxiety can consume us every day.  My gift was to experience this first-hand.  In hindsight, I now know that it had to happen.  How was I to understand if I didn’t feel it for myself?

This time in my life… was necessary to reveal my true passion and what I can do for the world around me.  I was determined and with the support around me, I made it through… with flying colours.

My new business provides freelance writing, administration services, hypnotherapy, speaking and life/business coaching.  Every day I feel so blessed and grateful to be able to share my skills with those in need.  Those that need guidance… those that need office management… and those that need the inspiration to believe in themselves.  My words are my gift and I am on a journey to share and to uplift each and every one of you.

Today marks the day, I have set up my new office.  My own room dedicated to me, my gifts, my valued clients and the changes that await all of us.  This office symbolises a separate part of my life… separate from the farming business.  This is my space, my personal inspiration and my business motivation.

I want to share with you, this photo today… taken only 2 months ago on my farm.  Still suffering from the effects of drought, yet the oats are growing despite the odds.  For me, this photo symbolises my personal journey.  I had the odds stacked against me, but I continued to grow.  I did what I needed to do.  The beautiful sunlight is captured in this photo, shining that healing light upon me.

Rural Reflection #23…

23 The Light Shining Within

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We all need to find that one thing that brings us happiness and pure joy… and share that gift with the world.  Recognise what is against you and make choices to move forward for the betterment of you, those you love and those that need you in the wider community.

The greatest joy in this world is when we can reach out and help someone else.  This gives us purpose and a vision on our horizon.  I am no different from you all.  You too have the capability to find yourself and chase your dreams.

Believe in yourself and believe you will do it.  And you will!

Take care, Karen.

“Nothing can dim the light that shines from within.”

~ Maya Angelou

 

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Just Get Off the Farm to Chill With Men of League

A sense of gratitude displayed today, as farmers with a genuine love for the industry, gave themselves some time out, with the generosity and kindness from the Tamworth Men of League.

A Farmers Grill & Chill Re-Run held at the Calala Inn today has left farmers feeling supported, cared for and new friendships have been formed.  Strength has been restored in the local farming community, by easing the pressure of drought through the sharing of a delicious meal, sharing stories and having a good laugh.

The Tamworth Men of League hosted a free lunchtime meal and drinks in the beer garden of the Calala Inn, near Tamworth NSW.  As farmers enjoyed a cold one, smiles returned as the drought load was lightened in simple conversation with old and new friends.

The Men of League Foundation is an Australian rugby league charity providing support and assistance to men, women and children from the rugby league community who have fallen on hard times.  The Tamworth Men of League have once again expanded that support to the local farming region.  They invited local farming families to the second Grill & Chill event, following its success last year.

This was the first event that my husband and I have attended.  Feeling a little awkward at first, for just allowing others to show their support, yet quickly we were made to feel welcome and very comfortable.

We shared friendly conversations with other farmers that we had just met, feeling an instant connection and relatability to issues within our lives.  The positive discussions lifted spirits and recharged our inner batteries.

The chefs at Calala Inn provided a delicious cooked meal including steak, sausages, vegetables and salad, on behalf of the Tamworth Men of League.  The tasty meal was served buffet style.  The staff behind the scenes made this happen.

It enlightened me, to see the selfless acts of kindness in organising such an event to support farmers in a time of need.  Industry support with a personal touch, was at the grass-roots of the event.

Sponsors provided a variety of valuable lucky-door prizes for farmers to all enjoy.  The many sponsors generously provided these prizes, so to hear their names reminded us of the businesses that supported this hospitable occasion.

I was fortunate to meet exceptional people today… those that so kindly put this event together and their thoughtful family members, as well as those strangers that became friends ever so quickly, through mutual understanding or compassionate connection.

Thank you to Kevin and the Tamworth Men of League team for your thoughtful acts of kindness, your support and your gracious hearts in our local community.  It is empowering to see the difference you make in so many lives.  Today was not only a  simple meal, drink and a prize being provided… but rather the analogy of an outstretched arm of support and a gentle reminder of the good people that exist in our community at large.

It is in these tough times that we have seen so many selfless acts of kindness be revealed.  And it is with this supportive shining light, that gives farmers the strength to hold onto their passion in sustaining the agricultural industry into the future.

Take care, Karen.

“Sometimes we just need someone to be there for us.

Not to fix anything or do anything in particular,

simply so that we can feel we are supported

and cared for during the hard times.”

~ Author Unknown

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Rural Reflections #22

My favourite time of year has finally arrived.  The calving season!  With an early start in the birthing arena, a first-calving heifer was the star of today… delivering the first newborn calf for the year.

Ladies first… a female calf becomes the first calf born for 2019, and was also a first for this 2-year old heifer in bringing life into this world.  Hereford calves are beautiful, especially when they are newborns with their clean whitefaces, pink noses and inquisitive looks.

The start of the newborn season always brings me such delight and a smile to my face.  With excitement, and anticipation for what the next 8 weeks will deliver… daily checking of cows and weighing newborn stud calves.  This is my most treasured time of the year,  with our farming business.

The newborn season brings hope, optimism and business prospects.  Drought has brought us all worries, financial concerns and physical exhaustion.  But now, as each baby calf is born into this world, we are reminded of the love for farming and our animals.

Today, I share with you, a photo of the first heifer calf born this year.  It reflects my happiness as we come along to check the cattle and see a sweet face amongst the grass.  I also love the quiet temperament of our cattle and how this first-time mother trusts us and just eats calmly closeby.

Rural Reflection #22…

22 Ladies First in a Newborn Season

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I cherish these times on the farm and wait in anticipation for the next calf to be born… probably tomorrow.  The calving season brings more enjoyable times to such a hard-working industry.  Although we physically have to weigh the newborn stud calves and ear-tag them for identification purposes, these are jobs that bring more pleasure than pain.

We all need enlightening and a boost right now, an uplifting feeling to clear our vision and remember our ambitions and aspirations within the agricultural industry.  These innocent newborn calves give us that completely.

Satisfaction on-farm has returned, as I look into these beautiful brown eyes.  Satisfied that we have managed to keep our cattle productive, despite the effects of this tiring drought.  Satisfied that high-fertility in our cows is a major trait that we focus on.  And satisfied that I have a wonderful family to share my life with.

Take care, Karen.

“Why fit in when you were born to stand out?”

~ Dr. Seuss

 

Rural Reflections #21

Tired, exhausted and distracted with life… that I have neglected to write for you and for me.  That underlying passion that sparks my soul when I use my thoughts and words to connect with my life… it has been simmering beneath the breeze.

But I am back, still tired, still distracted, but ready to reflect once again.  I have been busy with farming, business life, new business ventures, voluntary activities and now my health has taken priority.  Why is it so hard for women to put themselves first and value their own health status?  Usually, it is when our health fails us, that we decide to make it more of a priority.

Another sinus surgery to follow-up from last year, has left me feeling tired, as my office work started to pile up.  Starting to get back on top of it, yet distracted by means of too many roles to participate in.  I have been reflecting on the important things in life.  My health, my family and my passion.

I look back over the years… proud of success, learning from failures and connecting with many people, making a difference in this world.  Success comes in so many forms.  But so many people focus on success being an overall goal.  This is so untrue and can leave people feeling unnecessary disappointment.

Success is all the little things that you do throughout every day of your life.  Success is teaching your child good manners.  Success is ensuring your partner feels loved.  Success is bringing happiness into someone else’s life.  The small things that good people just do without a conscious thought… that is real success.

So rather than focusing on the happy marriage, the new car, the dream home or the ideal job that you will get one day… focus on those little successful events throughout your day.  And remember that disappointment or failure is just a lesson to teach us there is another way or something better around the corner.

So today I share with you a photo taken in 2010 from another farming property of mine.  A farm that holds many memories of my sons teenage years.  A farm called “Kokoda” between Inverell and Glen Innes NSW.

A farm that brings me joy when I reflect… but also sadness for a time when my husband had broken a vertebrae in his back as a result of a Quadbike farm injury, only 4 years ago.  A serious injury that my dear husband has now thankfully overcome.

Life happens, injuries happen… but it is how we get through it and how we move forward that is important.  It is during this very stressful time that I realised how lucky I really was.  Lucky to have a loving husband and lucky to have 2 sons to support us through this tough time.

Life will always have ups and downs… for each and every one of us.  This photo that I share is a reflection upon times gone by and a reminder to just appreciate the beauty and tranquil surrounds.

Rural Reflection #21…

21 Times Gone By at Kokoda

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I love this photo for the good memories it arouses in me.  The beautiful natural green pastures with a sprinkling of white clover.  The memories of our Hereford cattle beneath those trees chewing their cuds.  Memories of family mustering and enjoying each others company.  Good memories stay with us, wherever we are.

So as life moves on, our memories are retained within, and we pursue new chapters within our lives.  When you reflect on your life… you really can see how successful you are every single day.  Cherish those experiences and enjoy what life brings your way.  You never know what is around the corner.

Take care,

Karen.

“Success is not in what you have,

but who you are”.

~Bo Bennett, Author

 

Rural Reflections #20

Happy Mother’s Day to all the incredible mothers, grandmothers and maternal figures in our lives… for shaping us into the wonderful people that we are.  My greatest achievement in life has been my role as a loving mother and has given me so much joy over the years.  Yes, there were plenty of tears as well… but the joy that our children bring is beyond comprehension.

I am very fortunate to also have a wonderful mother that loved me unconditionally, provided me with advice when needed, gave me the freedom to make my own mistakes and learn from them, instilled morals and ethics within my soul, and shares a mutual passion for helping others, showing kindness, compassion and connection within a community.  She has been my guidance and her personality enriches me.

My passion for motherhood is the one thing that has driven me my whole entire life.  Our children… wanting the best for them, allowing them the freedom to be themselves, encouraging their differences and providing love, understanding and support is at the heart of what a mother does.

Today, as I think about motherhood, my adult children, my own mother and all those mothers doing the best job they can… today is in honour of you and the important role you play in shaping the next generation.

It makes me proud to be a mother and know that I have brought another human being into this world… educated them, loved them unconditionally, guided them and proudly watched them develop into their own self.  Whatever part of that journey you are on… enjoy the beautiful opportunities before you.

As I reflect on motherhood and my children, I decided to share this photo with you today.  An image of a microlight within the sky, as one of my sons, comes back to land upon our property.  My husband and our 2 sons, were taken above in 3 individual microlights for an aviation adventure one afternoon back in September 2011.

Rural Reflection #20…

20 Microlight at Sunset

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An exciting adventure that each of them were fortunate to experience.  The highlight was to see aerial views of our own farming property as well as surrounding farmland and towns.  I was far too scared myself, to go up in these lightweight machines, but so happy to see my loved ones enjoy a once-in-a-lifetime experience.

I love this photo of one of the microlights coming back home with the beautiful sunset shining a light upon them.  The colours within the sky were beautiful as I snapped this image.

Sometimes in our lives, opportunities present themselves and it is up to us to take these opportunities and enjoy something different from the everyday routine in our lives.  This photo depicts so much happiness for me, as I see my family members being brought back home safely and with excitement in their eyes and an appreciation for this unique experience.

Enjoy those special people in your life… for those that love you, for those that teach you and for those that uplift you.  Happy Mother’s Day to all the wonderful mothers and maternal figures in our lives.

Take care, Karen.

“MOTHERHOOD

is a choice you make everyday

to put someone else’s happiness and well-being 

ahead of your own

to teach the hard lessons

to do the right thing

even when you’re not sure what the right thing is…

and to forgive yourself

over and over again

for doing everything wrong.”

~ Donna Bell

 

 

Hard-Working Farmers On The Edge

To sow or not to sow… that is the question.  As farmers watch the weather radar, day after day, now with hope receding back into their minds… the next decision awaits.  Should farmers be sowing the seed for their pastures and crops with this current weather forecast looking hopeful?

Farming relies on the weather… in all decision-making processes on-farm.  Frustration had set in over the last year or two, with so many weather forecasting inaccuracies.  Farmers cultivating paddocks, sowing seed or direct drilling, without any results on the ground.

In February last year, we planted five paddocks with Winter feed for our livestock.  As the weather prediction was promising but failed to deliver… those paddocks were a failure without rainfall.

Battling on in this current drought, the decision-making process has become hesitant and painful on the bottom dollar.  Gambling on rainfall to deliver… but lacking with the current dry.  When will farmers catch a break?

The latest weather forecast has been predicting rain, not drought-breaking rain, but nevertheless enough moisture for a crop to successfully emerge.  Many farmers have been preparing paddocks and sowing seed.  Many farmers have been too skeptical to take another chance.

Farming is a gamble… yet a decision must be made.  A decision… right or wrong.   The last 2 nights my husband has been sowing seed in hope for a positive outcome with the predicted rainfall delivering the moisture we need.  My son has been working on a neighbouring cattle station preparing paddocks in anticipation for this rainfall event on Friday.

Day and night… farmers are driving tractors until each paddock is complete.  As farmers work these long hours, they remain absent from their families at night.  The focus is on Friday in our region… farmers need to get it all done before Friday.  Then we all hope and pray that the rain gods deliver the much-needed precipitation.

Take care, Karen.

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“Farmers don’t just work till the sun goes down.

They work till the job gets done.”

~ Author Unknown

 

 

Rural Reflections #18

Most people believe their lives are just routine, procedures… nothing of real interest to anyone else.  But I learned something this week… that we each have our own story that others would like to visually delve into and know more about.

Farming is just a monotonous daily routine yet with complicated twists and turns to keep us at attention.  My youngest son once said… that he has chosen the farming industry because the job is not boring and involves an array of fields combined into one career path.  This is very true.

Farmers are multi-faceted as livestock handlers, vets, machine operators, mechanics, agronomists, horticulturalists, rainfall analysists, cropping experts, builders, administration databases, business marketers, distributors, financial analysists… but with a passion to bring it all together with a single focus.  Food sustainability is that focus and a very valuable asset to our nation.

Today I am sharing this photo with you that was taken earlier this week on our property… a single shot reflecting on the farming zone.  The tractor had finished cultivating a paddock several nights ago, in preparation for the next shower and was heading back to the shed for the next task of loading feed onto a trailer.  A tractor that is used for a multitude of tasks on the farm.

Rural Reflection #18…

18 The Farming Zone

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My son is driving the tractor, unaware that I am snapping photos behind him, but he is focused on the next job and thinking about what else needs to be done today.  I love his self-motivation and business perspective at such a young age.  We are very fortunate to have his passion and perspective as a part of our farming business.

Another reason that farmers are so passionate about farming… is the attachment to family and the generational interest in farming.  Family farms are often managed by multiple generations and with new farming technology, the younger generation can be involved in management.

I also like this photo with the Hereford cattle in the background, a large motivation as to what we commit to in our farming business.  Like everybody, farmers have their own individual motivation that drives them every day.  Everybody is different in their passion yet able to unite to feed and clothe our nation.

The newly erected silos in the distance depict our latest drought-proofing investment.  A building activity that both of our sons were able to physically assist with.  These silos are a reminder to me that family comes together for support when needed.  As my family concreted the silo pads, under the guidance of our eldest son, I am reminded of the important things in life… the love for our family.

Because we tend to work in our industry every day… we forget that other people find what we do interesting.  All industries are interesting to the people that are unfamiliar with them.  So this weekend I attempted my first video to share visually what a brief moment of our life entailed when preparing stud animals.  See my short first video titled Grooming Swanvale Playboy.

We all bring value to this world and unique attributes as we connect with our communities.  See the real value in what you do.  What can you share with someone else today?

Take care, Karen.

“Agriculture not only gives riches to a nation,

but the only riches she can call her own.”

~ Samuel Johnson,

an Australian actor, producer, radio presenter & philanthropist.

Rural Reflections #17

All work and no play in the farming game.  With the daily ritual of feeding livestock, paddocks being cultivated (and hoping for rain), mustering cattle and repairing fences.  The work is just never done.

But we did fit in a casual stroll with the Hereford bulls… heading down to the stockyards today.  I find mustering bulls quite interesting… as they are full of testosterone and become very playful when they are heading somewhere different from their usual paddocks.  Dirt… bare dirt just fascinates them… or other cattle in the distant paddocks will spark their curiosity and a sudden urge to play, run and jump around… just like children.  Simply fascinating!

As a part of our farming enterprise, we breed Hereford bulls to sell for reproduction purposes.  A quiet temperament is predominant in the Hereford breed, as is the feed conversion rate on grass.  Their unique white faces give them character, which is a reason why they are my breed of choice.

Today I have spent my time, with my husband and youngest son, as they share a mutual interest and a passion for cattle breeding and farming.  I love to see how much joy the agricultural industry brings to both of them.  My entire day was spent assisting them, taking plenty of photos and a lot of watching from the sidelines.

So I share this exclusive photo with you all, from a brief moment taken from my day… as we muster a few bulls to take them to the stockyards.  I enjoy the calmness and the playfulness of these large animals as they interact with each other.  With so much strength and power… yet so placid… they simply amaze me.

Rural Reflection #17…

17 Hereford Bulls On The Move

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With our recent rainfall, the tropical grasses in these paddocks have been growing well and very quickly; bambatsi, panic, rhodes grass & premier digit.  These summer growing perennial grasses amaze me with how well they respond to rainfall.  However, they are in need of another shower to keep them growing.

I also like this photo as it shows a couple of paddocks that my husband cultivated this week in preparation for growing winter fodder crops.  A few late nights and late dinners until the paddocks were finished.  Farming is seasonal and the day ends when the job ends.

There is no nine-to-five routine.  Farmers just work as is needed.  Some work continues into the night.  But farmers understand that they must feed and clothe our nation, so they do what is needed… when it is needed… to produce the products we all know and love.

Farming is such a gamble… possibly the biggest gambling occupation one could so passionately choose.  Farming relies on rainfall… and consistency of rainfall is very important to grow crops and pastures to feed our livestock.  Rainfall puts water in our dams for livestock survival.  Without rainfall… farming becomes a burden rather than a passion.  Without rainfall… farming is in turmoil.

Farmers never know if they have made the right choice, when they rely so much on rain.  Some crops may fail… which means money gone down the drain.  In February last year, we had planted 3 paddocks with the forecast for good rain coming.  We didn’t even get a drop.  Sadly the crop was a complete failure and did not come up at all.  The cost of seed, fertiliser, tractor fuel and hours of labour…. just burnt up in the heat.  Just wasted our time and money.  It is always a gamble in farming… fortunately, we do get some good times to make it worthwhile.

So with the hope of follow-up rain, we have made this choice to prepare these paddocks for planting.  Now it is a waiting game… waiting in hope for the next shower of rain to give us relief before the winter season arrives.

Despite the tough times presented to us, farmers keep the big picture clear in their minds… the need to produce fresh Australian produce into the future.  The farm work is tough but the satisfaction makes it worthwhile.

So even though, I did not have the weekend off… I found many times within my day that I felt uplifted.  If you allow yourself to see the beauty around you and appreciate the important things in your life… you will feel much more content and whole.

Take care, Karen.

“The ultimate goal of farming is not the growing of crops,

but the cultivation and perfection of human beings.”

~ Masanobu Fukuoka,

Japanese farmer and philosopher.

Business Marketing is the Key to Success in The New Generation

We never stop learning, at any age, in our forever changing world.  In this digital age and the need to keep up with new technology in business, it is important to maintain and improve our knowledge of applications and marketing tools.  In this process, I attended Tamworth Community College last night for a short course,  Digital Business Basics II.

Nic Hinwood, Director of KEO Design, provided us with additional digital knowledge as a follow-on to the first course Digital Business Basics I where we had learned of branding, online tools, the importance of websites and social media for workplace innovation.  KEO Design is a leading digital design agency based in Tamworth NSW and last night gave us the online power.

As established business professionals, we learned how to compile our own “Business Digital Strategy” by identifying our audience, understanding our business marketing influences and learning to create the most appropriate content for our own business.  We were given tips for keeping on track and analysing our business from a digital perspective.

Great tools and insights for us to apply to our digital presence and marketing strategy into the future.  It is important to keep up with our changing world and the concept of marketing our businesses online.  We need to accept our world is changing and adapt our businesses to suit the digital concept allowing them to evolve.

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With a very small group of only 7 individuals, we had received personalised business advice in a welcoming space at Tamworth Community College with an enthusiastic trainer Nic from KEO Design.  I would recommend both organisations for improving your digital business marketing in this environment.

The opportunity presented itself to meet other business professionals in a variety of industries with a diverse range of digital needs and business advice for each other.  I was introduced to friendly, capable business people providing unique products and services to our local community in the Tamworth region:

  • Cookaburra’s Fine Foods – Barry, an award-winning chef, provides delicious and nutritious home-baked high-quality food at the local Tamworth Growers’ Market on Kable Avenue every Saturday morning.  A selection of mouth-watering delicacies; apple & fig strudels, piroshki, gluten-free friands, lambs fry & bacon, chia puddings with fresh fruit, sourdough, peach pies, smoked salmon & cream cheese bagels, plum & custard tarts and so much more.  Flavoursome fine foods… not to be missed… check it out on his Facebook page for updates.
  • Tamworth Remedial Massage – Sophie & Jacqui, respected caring massage therapists, promoting complete wellness through their massage therapy business profession.  Passion and purpose is the strong motivation guiding them to seek wellbeing for their clients, with regular clients endorsing and upholding the overall benefit to their massage therapy sessions.  With their massage therapy staff each having their own unique styles and specialties, appointments are adapted to suit each client.  Their massage therapy services include remedial massage, deep tissue, oncology massage, lymphatic drainage technique, cupping, reiki, reflexology or an unwinding relaxation massage.  See their website or Facebook page for more information.
  • North West Agrifinance – Sharon, with significant banking and finance experience, is a part of this finance team that offers specialised financial structure and clear business planning to achieve their clients business goals.  They use a strategy to make your finance easy by using a financial health evaluation.  Making a plan to simplify finances by providing a financial and business analysis is a valuable service they offer businesses to maintain or improve their financial security.  Their experienced team values their clients and delivers proactive finance solutions.  For more information see their website or follow them on Facebook.
  • JAMESBUILT Pty Ltd – Michelle, with her paramount of business experience in the building and construction industry, provides Building & Property Services to residential, commercial and rural clients.  A business with extensive skill, paying attention to detail, ensuring quality control, working closely with their clients as they strive for perfection.  Client satisfaction is ensured with projects completed on time and in budget.  If you are in need of an experienced builder, see their website for more information and contact details.
  • Inspirations Cafe, Gift & Patchwork Gallery – Leonie, an experienced patchworker, quilter and sewer, operates a cafe and gift shop in the main street of Tamworth.  Her business has a unique and broad range of gifts and homewares as well as high-quality patchwork fabrics.  Leonie holds classes to teach patchwork, applique, embroidery, fashion and craft… for a variety of ages and skill levels.  Inspirations has a relaxed coffee gallery with home-cooked meals and also offer a catering service.  See her website or Facebook page for more information.
  • Swanvale Herefords – My family owned and operated business located 30km west of Tamworth, breeding soft easy-doing cattle with high-fertility.  Good Hereford cattle genetics are our choice to produce animals with the most efficient weight gain for age, high-performance carcase traits and structural soundness… the essential components in our breeding program.  For more information, please see our farm business website or like/follow us on Facebook.
  • Karen Weller ~ Freelance Writing & Admin Services – My newest business venture providing writing and administration services with honesty and integrity.  I write to convey emotion and connection through my words.  I also bring clarity and organisation to individuals, businesses and organisations, through an efficient and streamlined process.  If you need inspiration brought into your articles to captivate your audience or a professionally organised document or application… please see my business website for more information or see my Facebook page.
  • Country Heart Spark – This is my personal blog where I write honest and open stories and bring insight into our personal lives and farming life.  I bring inspiration into many lives through my writing and encourage inner strength.  I also promote the future of the agricultural industry and connect all regions together in support.  You can ‘follow my blog by email’ to receive my new blog posts, see my website and like me on Facebook.

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When a group of business professionals get together, with a mutual interest of learning to improve their own use of digital marketing with an online presence… remarkable things happen.  The new knowledge, online tips and business ideas has been beneficial and we all look forward to embracing this new means of technology into our generation.  The world wide web offers us so much more opportunity to bring our businesses into the world of many more people.

Thank you to Tamworth Community College and KEO Design for making this learning experience easy and understandable to put into practice.  Sometimes we just need that little bit of encouragement and a simplified process… to have the confidence in our ability to market our own products or services that we each whole-heartedly believe in.

Take care, Karen.

“Content builds relationships.

Relationships are built on trust.

Trust drives revenue.”

~ Andrew Davis

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Launching Swanvale Herefords Website & Web Design Integrity

Our business websites hold such valuable information and are a social media marketing tool for us to share with our industry and beyond.  However, our business websites should not only be for marketing purposes… they should be a true representation of the integrity behind the business, the people representing the business and their fundamental aims and management.

Web design is relatively new to me, but I am loving the creative opportunities we have available with digital marketing.  Design and creativity is the cornerstone of my ability to create and launch our newest website Swanvale Herefords.  I feel that the website depicts our Hereford stud cattle and our farming objectives quite well.  I encourage you to take a look at our website to learn more about what we are all about.

Swanvale Herefords website

Swanvale Herefords is a family owned and operated business on the North-West Slopes near Tamworth NSW.  Our business is focused on breeding horned and polled Hereford cattle.  Our fundamental aim is to breed soft easy-doing cattle with high-fertility.

Whilst I have been in the farming industry all of my life, we were originally commercial based.  Since 2005 we have become more focused on genetics in our cattle stud and continue with genetic progress within our Hereford herd.  It is genetic progress that improves the performance of cattle and gives better opportunities to cattle producers.

Our website Swanvale Herefords is very welcoming and easy to navigate with the menu at the top.  Here you can read about our unique breeding philosophy, our on-farm management and our production focus.  There are bull sale results, photos of our stud sires and A.I. sires, as well as an overview of our female breeders.

I have included a useful resources tab on our website for cattle producers and Hereford breeders with information and links to Herefords Australia, Herefords Northern NSW Association and Meat & Livestock Australia (MLA).  These resources provide a wealth of information to the beef producer.

My favourite webpage is the News tab, where I can put any updated information as Swanvale Herefords is involved in any events or news articles.  If you would like to be informed of our news or happenings, please follow our page by clicking on the button in the bottom right corner.

In this digital era, our businesses have so much opportunity with technological advancement and the power of targeting our markets indirectly and without intrusion.  Our business uses the newest technology of Hereford genomics, DNA testing and Breedplan to better meet our customers needs and beef performance.

Our passion for breeding, using sires with improved genetics, is depicted in our website and our business fundamentals are revealed.  Websites are more than just advertising your business and a promotion of your enterprise.  Websites need to reveal the people behind the scenes, inform potential customers of your product or services and allow readers to understand the integrity of your business.

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I believe digital marketing is all about honesty and connecting with people.  As a stud breeder, our background in commercial cattle gives us a real understanding of meeting markets and putting dollars in beef producers pockets into the future.

I do hope you check out our new business website and feel free to let me know if you think there is something more that our business needs to offer our customers.  At this stage, my website is complete but will be added to as relevant news stories and bull sale information comes to hand.

To view my newest website, please see Swanvale Herefords.

Take care, Karen.

“Integrity is doing the right thing.

Even when no one is watching.”

~ C.S Lewis