Our business websites hold such valuable information and are a social media marketing tool for us to share with our industry and beyond.  However, our business websites should not only be for marketing purposes… they should be a true representation of the integrity behind the business, the people representing the business and their fundamental aims and management.

Web design is relatively new to me, but I am loving the creative opportunities we have available with digital marketing.  Design and creativity is the cornerstone of my ability to create and launch our newest website Swanvale Herefords.  I feel that the website depicts our Hereford stud cattle and our farming objectives quite well.  I encourage you to take a look at our website to learn more about what we are all about.

Swanvale Herefords is a family owned and operated business on the North-West Slopes near Tamworth NSW.  Our business is focused on breeding horned and polled Hereford cattle.  Our fundamental aim is to breed soft easy-doing cattle with high-fertility.

Whilst I have been in the farming industry all of my life, we were originally commercial based.  Since 2005 we have become more focused on genetics in our cattle stud and continue with genetic progress within our Hereford herd.  It is genetic progress that improves the performance of cattle and gives better opportunities to cattle producers.

Our website Swanvale Herefords is very welcoming and easy to navigate with the menu at the top.  Here you can read about our unique breeding philosophy, our on-farm management and our production focus.  There are bull sale results, photos of our stud sires and A.I. sires, as well as an overview of our female breeders.

I have included a useful resources tab on our website for cattle producers and Hereford breeders with information and links to Herefords Australia, Herefords Northern NSW Association and Meat & Livestock Australia (MLA).  These resources provide a wealth of information to the beef producer.

My favourite webpage is the News tab, where I can put any updated information as Swanvale Herefords is involved in any events or news articles.  If you would like to be informed of our news or happenings, please follow our page by clicking on the button in the bottom right corner.

In this digital era, our businesses have so much opportunity with technological advancement and the power of targeting our markets indirectly and without intrusion.  Our business uses the newest technology of Hereford genomics, DNA testing and Breedplan to better meet our customers needs and beef performance.

Our passion for breeding, using sires with improved genetics, is depicted in our website and our business fundamentals are revealed.  Websites are more than just advertising your business and a promotion of your enterprise.  Websites need to reveal the people behind the scenes, inform potential customers of your product or services and allow readers to understand the integrity of your business.

I believe digital marketing is all about honesty and connecting with people.  As a stud breeder, our background in commercial cattle gives us a real understanding of meeting markets and putting dollars in beef producers pockets into the future.

I do hope you check out our new business website and feel free to let me know if you think there is something more that our business needs to offer our customers.  At this stage, my website is complete but will be added to as relevant news stories and bull sale information comes to hand.

To view my newest website, please see Swanvale Herefords.

Take care, Karen.

“Integrity is doing the right thing.

Even when no one is watching.”

~ C.S Lewis